M.E. Mobile Accessories Launch at MWC
In 2017, Brightstar launched M.E. mobile accessories. What made M.E. unique was these products we’re bundled with a digital enhancement, like cloud storage or virus protection. M.E. hit store shelves in the UK, Australia and the U.S. in early 2017.
M.E. Accessories Case Study
Behind the scenes
A closer look at the behind the scenes effort of our in-house Marketing team and the all-in effort it took to bring this brand to market. We built this brand from the ground up from idea to retail stores in a matter of months. Our work included packaging, website, social media, launch party and interactive content.
Core Responsibilities
Creative direction
Video production
Launch communications
Launch party
Sales collateral
Photography