Goodbye Brightstar.
Hello Likewize.
In 2021, I led global rebranding and transformation of Brightstar. With a fresh start as Likewize, we were able to reposition the company and deliver on a new promise: to make every tech problem painless.
My responsibilities.
Agency selection and management
Brand strategy
Overall project management
Budgeting and resource management
Office remodeling in 20+ international locations
Employee onboarding
Creative direction
Design of all internal collateral and templates
Promotional items and gifts
Internal Communications and rollout
Our small, but mighty in-house creative team was responsible for making it ‘real’ by rolling out the brand to over 5,000 global employees and our amazing partners.
We rallied local teams and remodeled over 20 offices and facilities over a two month period. From Toronto to Tokyo, we made the first day back in the office a Likewize experience for our staff and partners.
Say hello to Likewize.